Google Hummingbird, Content Authority, and How Atomic Reach Can Help

Algorithm from Google and Atomic Reach

How a person is going to know the content, is a quality one, and relevant to him or her? Scoring engine is that thing which helps to know such information about the content. Atomic Reach is a scoring engine that is used as a tool to perfect content. Few days back Google launched a new algorithm named Hummingbird. Now what is this new algorithm for? The Hummingbird algorithm provides result more contextually, and it is much better in result. But this algorithm is not a killer of search engine optimizer. Factors more than 200 make up this algorithm, which increases the focus of searching conversationally. But one such product also helps to bring in other type of necessity and here the name of that necessity is Atomic Reach. Information, data etc are words, which help in improving the web, and quality things than quantitative things when get the priority, Google’s Hummingbird is the one should come.

The Things which can be done with Atomic Reach

The scoring engine of Atomic Reach helps a publisher to get rid of difficulties of publishing blog or video or many more things. When a publisher uploads content through his or her Atomic Reach account, the algorithm scores the content by processing of natural language, so that the quality of the content can be understood. Topics, industries etc options help to connect content with perfect audience mind via this scoring engine. Every such content has a unique goal, and it can be achieved with a few controlling factors like social media reach, audience engagement, website performance etc. Atomic Reach measure such things efficiently all the time.

Conglomeration of these two

To get benefits from Hummingbird of Google, Atomic Reach could be a great help. Google usually look for authority articles and Atomic Reach helps to craft it for a person with statistics, facts, referral links etc. How the performance in a confined area is going can also be shown by it with information like improvement scope in that particular field of work. All such integration leads the person to a better content that is demanded by Google with Hummingbird algorithm for the social web. Beside all these, the person can find many content providers or clients or partners in a specified area with which he or she is working, and this helps to get a huge exposure for his or her content resources too. Again this Hummingbird algorithm works precisely and simultaneously very fast. The name Hummingbird is thus brought in for this algorithm. With this, Google may understand all sort of meanings one try to search like ‘where is the apple showroom near my house’ etc. Here, Google will try to get the meaning by concentrating each word rather than the whole sentence.

What could make Atomic Reach more helpful?

Coming to Atomic Reach, there are a few things to explore in future. First, written blogs are only things that are used in Atomic Reach where videos, podcasts scoring can be very helpful, in addition, with written blogs. Measure in dashboard cannot be done without signing in to the account and such things like that.

Author:

The author, currently associated with ESEO Solutions, is an experienced SEO expert. He keeps himself informed of the latest updates and likes to share the same with the readers.

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The Dangers of Marketing on Reddit

Reddit is a thriving website across almost all demographics. They call themselves “the front page of the internet” and it seems that they’re correct. I, myself, often hear about major news stories and trends on Reddit before the mainstream media get on them. Not to mention all of the memes.

With so many devoted readers and contributors (over 2 million people read just the front page every day), Reddit could be a gold mine for marketers. But before you go building your marketing strategy around this social news goliath, there are some things you should know. Namely, you should know that a misstep away from the community’s ethos concerning advertising could earn 2 million dissenters in a single day. No, really.

Marketing tunnel vision in an AMA makes you the most hated person on the web.

The AMA, or “Ask Me Anything,” function of Reddit is a platform on which interesting individuals can stand and answer questions posed by the community at large. Sometimes the person with a popular thread is a celebrity and sometimes they’re a zookeeper or physicist. Anyone can post an AMA and it seems that anyone can earn a large amount of traffic by force of personality alone.

This seems like an excellent tool for marketing, does it not? That’s exactly what actor Woody Harrelson’s PR team thought. It still isn’t known if it was actually Harrelson at the keyboard, but whatever poor soul it was made a gigantic mess out of a golden opportunity. He answered around 15 questions and refused to talk about anything other than the movie he was trying to promote, enraging Redditors who engage in AMAs to learn more about people.

What you must grasp is that Reddit wields massive power to shunt web traffic, but it’s very choosey about what it considers overly-exploitative. When Dave Grohl of The Foo Fighters mentions tour dates, no one seems to mind because he has taken the time to answer personal questions with serious thought. Reddit darlings like Neil deGrasse Tyson have achieved their status by displaying their genuine passion for their field and a willingness to let their readers get to know them. Personality and content are the only viable tools for getting exposure.

On the “plus side,” a botched AMA can get you a TV show.

Muddying the AMA waters is the strange case of Amy’s Baking Company. A truly horrible AMA (including the owner threatening to call the cops on mean internet commenters) made them the Disney-level villains of the week. With their threats of suing reviewers for negative Yelp reviews and their prerogative to take the tips of servers and give a flat hourly pay, they quickly garnered all the wrong sorts of attention.

Unsurprisingly, with all of the stink and drama, some TV producer naturally approached them about their own reality TV show which they naturally accepted. While this might be a happy ending for this small Arizona restaurant, it could spell very real trouble for any company that isn’t interested in a reality TV show. Hint: almost no company should want this. You don’t want to be a sideshow.

Sneaky marketing lands you on r/HailCorporate.

The existence of r/HailCorporate is a major reason why marketers must be wary of pushing content on Reddit. This sub-Reddit is a hall of shame of marketers who have been caught posting advertisements under any name that doesn’t disclose their corporate affiliation. Some of these attempts have been very subtle- and yet, the Reddit community has ferretted out hundreds of thousands of examples of marketing, even when under the guise of a cat meme.

You really, really don’t want to end up on r/HailCorporate. The negative association that comes with this type of trickery is exactly what the “Reddit Hivemind” (a derogatory term alluding to the general attitude of Reddit) disapproves of. If you have a particularly sneaky tactic caught, you could find your company name on the front page in the worst way possible.

What, so Reddit is off limits for marketers?

I didn’t exactly say that. Your best bet for using Reddit’s awesome power is to buy a legitimate banner ad and design it with a sense of humor. For your own sake, I would NOT recommend trying to make a meme ad or to be sycophantic to the Reddit sensibility- they really don’t take kindly to that. Instead, present your brand’s own sensibility in a way that Reddit can appreciate. They’re into people, not shticks.

If you’re feeling brave, however, go ahead and try your luck with an AMA session. But only the true master of brand personality and ethics should dare tread these waters. Redditors will almost always go for the throat when it comes to asking questions, from your contributions to charity to how much your CEO earns. Be honest, or you could be the next victim of Redditor sleuthing. You have been warned.

So you see, Reddit couldbe the ultimate link-sharing/social media/ crowd sourcing Valhalla that online marketers have dreamed of for years.

But it isn’t.

At least, it’s trying really hard not to be.

Benjamin Taylor is a marketing writer and consultant. He reads 4-5 pages of Reddit per day and has seen many cat pictures in the process, but very few successful marketing attempts.

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Google Hummingbird and the Conversational Search

Google Hummingbird is the new algorithm introduced by Google. It is the biggest search algorithm change which Google launches since 2001. What is the interesting part about it? Google launched the change a month before its official announcement on 27^th September 2013…and no one noticed.

What are the changes?

Google claims that its new algorithm has a better and more human-like way of interacting with users. Rather than searching for separate words, the new algorithm better focuses on the interconnection of the given words. So, for example, if you are searching for “grocery shop in x area” Google Hummingbird will focus on finding a grocery shop in the area which you have requested rather than “grocery shop” and “x area”. Google claims that this improved search option will better fulfill the search requests as its goal is that pages matching the mеaning dо better, rather than pages matching just a few wоrds.

Another major change introduced by the new algorithm is “Conversational Search” which allows users to speak out their search requests. This can be done with smart phones, tablets or simply computer microphone. The idea behind the new search option is that the search process becomes a lot more personalized and conversational, acquiring a more close-to-human form. It becomes just like asking another person and expecting an answer…Hummingbird does it!

According to Google, Hummingbird is much smarter, faster, precise and better in many ways.  It can answer questions, filter the answers, and give you comparison results. It can better understand the relationship between words and requests, improving the time and quality for retrieving the matching search result.

How does it affect SEO?

When the new algorithm was announced the online marketing world was shocked and terrified by this major change. For many this automatically meant decrease in links strength which affects SEO, traffic to the website and Page Ranking. Google claims that there are no changes concerning your SEO efforts…if you have done it right so far.

Google Hummingbird`s goal is to be less dependent on keywords. You might be terrified by this but relax! This only means that the new algorithm will try to connect words in more complex, interconnected way. So if you have good quality content which is well structured there is nothing to worry about. If not, consider rewriting your content in order to optimize it according to Google`s new algorithm and finding SEO solutions for your website. In addition, many assume that the new algorithm decreases the importance of external link building which generates traffic to your website. Google responds- make sure you have relevant website linking to your own website and you will continue generating traffic to your own website.

Google`s new Hummingbird algorithm is here for better or worse…we still don’t know and the outcomes of this new revolutionized algorithm are still to be seen. Whether it is faster, better and more precise or it is about to burry any SEO efforts? Time will tell. Until then we should keep doing everything the way we used to- with professionalism and passion.

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